For the second year in a row, Spanish clothing outlet, Desigual organized a very gimmicky promotional sale where they gave away free clothes to the first 100 shoppers who arrived at their store in underwear. The event organized under the banner “Arrive Half Naked, Leave Fully Dressed” attracted hundreds of shoppers in Spain who braved the chilly weather to queue outside shops in their underwear on Friday to take advantage of an offer they couldn't refuse.










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