Piaggio To Launch Vespa In India
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Posted On - 2012-02-22
Filed Under - Knowledge
Tags - Vespa scooters Vespa scooters pictures about Vespa scooters Piaggio To Launch Vespa Piaggio To Launch Vespa In India Vespa scooters launched by Piaggio
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Sassy reds, flashy blues and glittering yellows, Vespa scooters are all set to vroom onto Indian roads.
Piaggio will launch the much awaited Vespa scooter in India in the month of March. This is not the first time Vespa makes it way to India, with the iconic product being sold by Bajaj and LML during the licensed Raj.
The Vespa scooter being launched in India is the LX125 variant. This Vespa model is powered by a 125cc, 4-stroke motor, producing a power output of 10.7 BHP and a torque output of 9.6 Nm.
Disc brakes will be optional, while the scooter will be built very solidly with 3-coats of paint. The Vespa scooter is being produced at a sprawling new facility at Baramati, which can churn out 1.5 lakh scooters every year.
Predominantly aimed all over the world at a premium segment of consumers who are looking to own nothing but the best, Vespa will be a disruptive force in the 2-wheeler segment in India.
In 2006, the Vespa World Club was formed that brought together 35 National Vespa club Federations and 685 Vespa clubs in the world.
Unveiling the Vespa at the Auto Expo, Mr. Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles Pvt. Ltd. said, “Our foray into the Indian market activates a whole new segment of style and fashion conscious consumers who are looking for a premium, exclusive, lifestyle offering reflecting their personalities and attitudes. We would like to leverage this sizeable untapped market segment that shows tremendous potential for growth in the coming years”.
The plant has an initial capacity of 150,000. The Vespa will hit Indian roads in April 2012 and will initially be available in 35 main cities.
Vespa is a unique example of immortal design that has gone beyond a mere commuting product to become a part of social history and way of life.
The Vespa will be positioned as a lifestyle, iconic, timeless and ageless product that goes beyond mobility and leverages its heritage and unique values.
Vespa in India will meet the aspirational needs of the fashion, style and brand conscious individuals who would like to be a breed apart.
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